Converging on Water:
An Innovative
Conservation Partnership
The Coca-Cola Company and WWF are combining our international
strengths and resources to help conserve and protect freshwater resources
throughout the world.
Converging on Water
Water is vital to both WWF and The Coca-Cola Company.
Beverages are The Coca-Cola Company's business, and water
is the main ingredient in every product we make. Safe water also is
vital to the sustainability of the communities we serve. WWF's mission
is the conservation of nature and the protection of natural resources
for people and wildlife. Protecting freshwater ecosystems is a top
priority in WWF's work. Now, through a partnership announced on June
5, 2007, we are combining our international strengths and resources
to support water conservation throughout the world.
Here is what we will do together:
- Measurably conserve seven
key watersheds;
- Improve the efficiency of the Coca-Cola system's water use;
- Support more efficient water use in the Company's agricultural
supply
chain, beginning with sugarcane;
- Decrease the Coca-Cola system's carbon dioxide emissions and energy
use; and
- Inspire a global movement by uniting industries, conservation
organizations and others in the conservation and protection of
freshwater resources around the world.
Find out how we are working with WWF to support polar bear conservation efforts.
|