Active, Healthy Living There is increasing concern about obesity. Today it is estimated that as many as 1.7 billion adults and children around the word are overweight or obese, a condition that increases the risk for chronic, non-communicable diseases such as cardiovascular disease and Type 2 diabetes. Obesity is a complex global problem influenced by many factors, including genetics, eating behaviors, physical activity patterns, psychological issues, cultural aspects and social frameworks. However, the fundamental underlying factor is an imbalance between calories consumed and calories expended. We are playing a leading role together with our partners and other stakeholders in identifying and implementing solutions to address issues of obesity as they affect consumers and our industry. We promote active, healthy living through three guiding principles: • Think -- Education is essential to achieve sustainable, active, healthy lifestyles. |
In several markets we sponsor cycling races and bicycle programs to promote healthy, active lifestyles and an alternative, environmentally friendly means of transportation. |