IngredientsVariety is the foundation of our commitments to our consumers. With our range of beverage products, package sizes and nutrition information provided on our packages, we strive to inform, motivate and empower consumers to make sensible beverage choices. Our goal is to help people around the world lead healthier lives by providing beverages for every lifestyle, life stage and life occasion. Read our "Advertising and Marketing to Children Policy." We have over 500 beverage brands inclusive of more than 3,300 beverages. They range from full-, reduced-, low- and no-calorie sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk- and soy-based beverages. All of these beverages are made of high-quality ingredients and can be part of a healthy, balanced diet. In 2009, the Company launched more than 600 new beverage products globally, including more than 180 low- and
no-calorie options for consumers. The launch of these low- and no-calorie options expanded
our portfolio of that category by approximately 25 percent from 2008 to 2009. To date, we
have more than 800 low- and no-calorie beverage products, accounting for approximately
25 percent of our 2009 unit case volume. As an additional way to help consumers manage calories, we continue to introduce smaller
packaging sizes in markets throughout the world. In the United States, we introduced the
8-ounce, 100-calorie aluminum cans of Understanding the growing consumer need for products that deliver enhanced beverage benefits, we offer functional beverages that can help consumers address nutrition gaps and performance needs. For example, NutriJuice, a vitamin- and mineral-fortified orange juice drink specifically developed to help address the problem of iron-deficiency anemia and malnutrition in children, was launched in the Philippines in 2007. To date, approximately 36,000 children have benefited from consuming this free product which is provided to elementary school children during the school year. In 2008, we introduced Powerade Zero -- a calorie-free beverage with electrolytes and B vitamins -- which offers consumers health benefits and hydration in a no-calorie option. Other fortified products are Nurisha, ViMngo and Nuricier. The Beverage Institute
for Health & Wellness The Institute fosters:
Please visit www.beverageinstitute.org for more information, including research, publications and information about nutrition and hydration. |
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