FAQs - Sponsorships

1. What will The Coca-Cola Company sponsor?

The Coca-Cola Company receives many requests for support on a daily basis from a wide variety of individuals and organizations in each of the more than 200 countries where our brands are sold.  We carefully review each of these requests and select for funding those national and international organizations whose programs or projects best fit into our overall commitment to corporate social responsibility or our marketing strategies and plans. If you would like to have your proposal considered, please submit detailed information about your organization or event to:

Industry and Consumer Affairs
The Coca-Cola Company
DUN 500
P.O. Box 1734
Atlanta, GA 30301

We ask that you allow 4-6 weeks for review and follow up. If you have questions or comments in the meantime, please feel free to contact us.

2. Does The Coca-Cola Company sponsor rodeos?

Our Company maintains a long-standing policy regarding the ethical and humane treatment of animals. Additionally, The Coca-Cola Company does not sponsor rodeos or bullfighting events.

Rodeos are subject to federal, state and local laws and are closely monitored to ensure adherence to numerous guidelines and restrictions regarding proper treatment of animals. The majority of rodeos are sanctioned by a governing body, the Professional Rodeo Cowboys Association (PRCA), which has a strict code of rules including 60 regulations that safeguard animal welfare. Violators are subject to fines and disqualification from events.

If you are interested in more information regarding the welfare of the animals featured in rodeo events, visit the Professional Rodeo Cowboys Association website at, www.prorodeo.com. The PRCA has created one of the most comprehensive animal welfare programs in the United States -- incorporating rules, enforcement procedures, veterinarians and extensive educational programs with the goal of insuring the highest quality of care and treatment for rodeo livestock.

We recognize the right of independent bottlers to sponsor local events and community initiatives, including the many state fairs and local festivals that celebrate the history and heritage of the Western United States. Because some of these fairs and festivals may include rodeo events, we have communicated to our bottlers the importance of ensuring that the events they sponsor are compliant with the PRCA guidelines for responsible treatment of animals.

View a letter from the PRCA »