Operating Group Leadership

José Octavio Reyes is President of The Coca-Cola Company's Latin America Group. Based in Mexico City, this Group encompasses Mexico, Central America, South America and the Caribbean.

Mr. Reyes began his career with The Coca-Cola Company in 1980 at Coca-Cola de México as Manager of Strategic Planning. In 1987, he was appointed Manager of the Sprite and Diet Coke brands at corporate headquarters in Atlanta.

He moved to Brazil in 1990 as Director of Marketing for the Brazil Division and subsequently was named Marketing and Operations Vice President for the Mexico Division. Mr. Reyes then became Deputy Division President for the Mexico Division in 1996, and was named its President later that year. He assumed his current role in December 2002.

Mr. Reyes holds a chemical engineering degree from the Universidad Autónoma de México and an MBA from the Instituto Tecnológico de Estudios Superiores de Monterrey, both in his native Mexico. He currently serves on the Boards of Directors of MasterCard Worldwide, Comex Paints and the Papalote Children's Museum in Mexico City, as well as on the Mexico Advisory Board of the National Football League (NFL).