AULT JOINS FORCES WITH THE USO AND MONTGOMERY GENTRY TO GENERATE SUPPORT FOR U.S. TROOPS

Country Music Duo Headlines Effort to Deliver More Than One Million Holiday Greetings to U.S. Military Worldwide

ATLANTA, September 16, 2008  -  VAULT is going head to toe camo to announce its national partnership with the USO and generate support for U.S. troops around the world. In keeping with the VAULT motto, "Get It Done. And Then Some.," Coca-Cola North America is kicking off the largest marketing campaign for the brand since its 2006 launch to ensure the program's success.

Country music duo Montgomery Gentry will take center stage to promote VAULT's "Honoring the Uniform: Calling for Support" program. The initiative features an exclusive opportunity for people across the country to send hand-written postcards to troops worldwide and raise up to $100,000 for the USO through MyCokeRewards.com.

People are encouraged to write messages of support on pre-addressed postcards, which can be found on special camouflage-themed VAULT 12-packs, at VAULT displays in participating retail stores or online at DrinkVault.com and MyCokeRewards.com, while supplies last. The postcards can be dropped in the mail with a first-class stamp and will arrive at a USO collection center for security screening before being distributed to U.S. troops during the holiday season.

The VAULT postcard program replicates the popular service previously operated by the U.S. Department of Defense, which allowed the American public to send mail addressed to "any service member" for more than 17 years before being discontinued in 2003 due to security concerns.

"Since email has become the primary form of communication with soldiers, handwritten, personal notes are especially valued and can provide an incredible morale boost," said John Hanson, USO Senior Vice President, Marketing and Communication. "By teaming with VAULT and utilizing the reach of Coca-Cola's distribution system, we're giving people across America a chance to send a positive note to our troops delivered through the network of USO Centers."

In addition to sending postcards, people can help raise up to $100,000 for the USO by visiting MyCokeRewards.com through the end of the year and turning the points they earn by drinking Coca Cola products into a cash donation. My Coke Rewards points found under caps and on packaging of more than 60 products from Coca-Cola North America can be donated to help support the continuing efforts of the USO to provide a home away from home to U.S. troops wherever they serve.

Joining Forces with Montgomery Gentry
The "Honoring the Uniform: Calling for Support" program represents the first initiative in a new partnership between VAULT and Montgomery Gentry, one of country music's biggest acts of the last decade. The agreement with Eddie Montgomery and Troy Gentry, which extends through 2009, launches with the duo's participation in special events and publicity opportunities to encourage their millions of fans to send holiday greetings to U.S. troops. In addition, Montgomery Gentry's likenesses are included on thousands of retail point-of-sale displays highlighting the program.

"We're honored to join in the effort to support our U.S. troops, and it's an exciting start to our partnership with VAULT," said Eddie Montgomery. "As USO entertainment tour veterans, we know this program is a great way to spread goodwill and offer thanks to the brave men and women serving our country in the U.S. and around the world."

Packaging and Partners
Special edition packaging features a black and green camouflage "V" scheme for VAULT and black and red camouflage "V" packaging for VAULT Red Blitz. The camouflage design extends across 20 oz. bottles, 16 oz. cans, Fridge Packs , two-liter bottles and 12 oz. cans, all of which are available for a limited time only and begin hitting stores this month.

White Castle, one of VAULT's top foodservice customers, is an exclusive partner for the "Honoring the Uniform: Calling for Support" program and will promote it by distributing postcards in each of the company's 415 Castles. In addition, White Castle will feature camouflage cup carriers and showcase 6-foot by 8-foot postcards customers can sign in selected cities and Castles.

Additional 6-foot by 8-foot postcards will be part of Veterans Day sampling events nationwide and at USO airport centers this fall. The oversized postcards will be collected and sent to USO Centers to serve as reminders of America's love and support.

The VAULT "Honoring the Uniform: Calling for Support" program will be highlighted as part of a special camouflage paint scheme on the No. 8 U.S. Army Chevrolet driven by Mark Martin during the NASCAR Sprint Cup Series Dickies 500 (Nov. 2) at Texas Motor Speedway. VAULT is the title sponsor for the pre-race show and is presenting a live concert by REO Speedwagon.

New Advertising
The USO program is part of a larger campaign for VAULT. A newly redesigned Web site launched at DrinkVault.com, and new television advertising broke Labor Day weekend. The television spots will air during NHRA and NASCAR broadcasts through the end of the racing season, as well as in cinema and on-line.

"Innovative end-to-end marketing is the recipe to revitalize our sparkling core business, and that is exactly what this VAULT program does -- translating a compelling brand proposition into fresh advertising, a passionate music partnership, a cause alliance with the USO, and exciting packaging and retail promotions," said Hendrik Steckhan, President, Sparkling Business Unit, Coca-Cola North America.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERade®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca colacompany.com.

About Montgomery Gentry
Montgomery Gentry's journey into the front ranks of American music has been one of the most gratifying sagas of the past decade. Their road to gold and platinum albums, CMA and ACM awards, a Grammy nomination and highly successful tours has been paved both with musical integrity and with an abiding respect for the people and the genre they represent. Signed in 1999 to Columbia Records, the duo released its platinum-certified debut album Tattoos & Scars that year. They have since released five more studio albums and one greatest hits package: Carrying On (2001), My Town (2002), You Do Your Thing (2004), Some People Change (2006) and Back When I Knew It All (2008). Now in their 10th year on the national stage, Montgomery Gentry can look back on one of country's most impressive legacies. They have released more than 20 charted singles, with anthems like "My Town" and "Hell Yeah" becoming indelible parts of the honky-tonk landscape.

They have hit the top of the singles charts four times, with "If You Ever Stop Loving Me," "Something To Be Proud Of," 2007's multi-week chart-topper "Lucky Man" and most recently, "Back When I Knew It All." For more information on Montgomery Gentry visit www.MontgomeryGentry.com or www.ColumbiaNashville.com.

About the USO
The USO (United Service Organizations) provides morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems, Blackwater Worldwide, Booz Allen Hamilton, Inc., Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, S & K Sales Co., and TriWest Healthcare Alliance. Other corporate donors, including the United Way and Combined Federal Campaign (CFC-11381), have joined thousands of individual donors to support the USO. For more information, please visit our Web site at www.uso.org.

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