COCA-COLA OFFERS MOVIEGOERS AT REGAL ENTERTAINMENT GROUP THEATRES THE CHANCE TO WIN A TRIP TO THE 2011 DAYTONA 500

ATLANTA, April 6, 2010  -  Coca-Cola is revving up the movie-going experience for visitors to Regal Entertainment Group theatres. Every time movie fans purchase a large fountain Coca-Cola at any Regal theatre, they can enter the "Coca-Cola Ultimate Racing Giveaway" for a chance to win tickets to the biggest showdown in motorsports, the Daytona 500.

Coca-Cola, the official sparkling beverage of NASCAR and a sponsor of the Daytona 500, and Regal Entertainment Group, a leading motion picture exhibitor owning and operating the nation's largest theatre circuit, are dropping the green flag on the "Coca-Cola Ultimate Racing Giveaway " sweepstakes. The promotion, which runs now through July 1, is open to all Regal Crown Club members 18 years or older. To enter for the chance to win the grand prize of a trip for two to attend the 2011 Daytona 500, moviegoers simply use their Regal Crown Club card when purchasing any large Coca-Cola fountain product.

"With the Coca-Cola Ultimate Racing Giveaway at Regal theatres, the movie-going experience just picked up a little speed," said Stefanie Miller, Coca-Cola North America Vice President of Strategic Partnership Marketing. "The chance to win a trip to the 2011 Daytona 500 gives people one more great reason to visit their local Regal theatre, enjoy an ice cold Coca-Cola and see the latest movie on the big screen."

"Going to the movies is always a thrill, but with the Coca-Cola Ultimate Racing Giveaway, we're making the experience even more exciting," said Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. "By partnering with Coca-Cola, we're able to offer Regal Crown Club members the chance to attend one of the most storied races in all of motorsports."

In addition to visiting their local Regal theatre, people can also enter the sweepstakes for free by mailing a 3x5 card printed with the information described in the Official Rules in a business size (#10) envelope to: Regal Crown Club/Coca‑Cola/American Idol Entries, 7132 Regal Lane, Knoxville, TN 37918. Mailed entries must be received by 4/1/2010. For Official Rules and complete details, visit www.REGmovies.com.

With more than six million active members, Regal Crown Club is the number one theatre loyalty program in the country. The Regal Crown Club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Regal Crown Club membership is free and open to everyone 13 years of age and older. Membership is obtainable at any Regal Entertainment Group theatre or online at www.REGmovies.com. Full contest rules are also available online.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, Powerade®, Minute Maid®, Simply® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website a www.thecoca-colacompany.com.

About Regal Entertainment Group

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