COCA-COLA CAPTURES PASSION FOR CELEBRATION IN NEW GLOBAL COMMERCIALS FOR 2010 FIFA WORLD CUP™
Celebration-themed Spots Include Music by K'NAAN and FIFA World Cup™ Legend Roger Milla
ATLANTA, April 19, 2010 – It has become an iconic moment in world sport -- a footballer has just scored a goal and, with a spontaneous release of emotion, begins to celebrate the triumph. That moment, celebrated both on and off the pitch, is captured in new advertising from Coca-Cola as part of its global marketing campaign to support its sponsorship of the 2010 FIFA World Cup™ South Africa.
The lead television commercial, titled "History of Celebration," is inspired by the legendary 1990 FIFA World Cup hero and how he changed the world of football goal celebrations forever with his iconic corner flag dance. The spot opens with actual footage of Milla's goal and subsequent dance celebration. The action continues with a montage of players showing off their moves, representing the evolution of goal celebrations that continues to this day. A smiling Roger Milla, next seen in the stands watching the action and drinking a Coca-Cola, nods in approval of today's goal celebrations motivated by his dance.... Read more (PDF)
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